(Reuters) – Microsoft’s advertising and marketing chief of Xbox is leaving the corporate to hitch gaming platform Roblox as their chief advertising and marketing officer as a part of a broader advertising and marketing shakeup within the console maker, in response to an inside memo seen by Reuters on Monday.

Jerret West oversaw the creation and supply of a number of advertising and marketing campaigns, together with these of video games and consoles, and helped in product growth reminiscent of Xbox’s subscription service Recreation Move, the memo from Microsoft gaming CEO Phil Spencer stated.

West spent eight years at Xbox as part of its advertising and marketing and product division earlier than he left for Netflix to go numerous advertising and marketing groups. He returned to Microsoft in 2019 as Xbox’s chief advertising and marketing officer.

Earlier this month, Microsoft held its annual Xbox Video games Showcase, the place it unveiled new all-digital consoles and trailers for video games together with the brand new “Name of Responsibility” title because it seems to be to spark shopper enthusiasm amid broader spending weak point within the business.

West’s departure comes amid a broader restructuring in Xbox’s advertising and marketing division, the place a central gaming advertising and marketing crew will probably be fashioned and a variety of different advertising and marketing groups will probably be moved round.

“Going ahead, the Gaming Management Group and I’ve determined to position advertising and marketing nearer to the companies they assist,” Spencer stated within the memo.

Microsoft additionally shut down a number of gaming studios in Might, together with Arkane Austin and consolidated groups, in a value reducing transfer.

(This story has not been edited by News18 workers and is printed from a syndicated information company feed – Reuters)